This business strategy tool is used to evaluate the strengths, weaknesses, opportunities and threats involved in a business or project, the findings presented on a matrix or grid.
Strengths and weaknesses relate to factors internal to the organization, opportunities and threats are usually external factors in the business environment. Examples of each are listed below
Strengths
- Your competitive advantages; factors that help you sell more
- Your unique assets, resources and expertise
- Your reputation
Weaknesses
- Lack of expertise or resources
- What your competitors are doing better
- Slow unresponsive service
Opportunities
- Changes in lifestyles
- Technological developments
- Business environment
- Political initiatives
Threats
- Threats posed by your competitors
- Changes in technology
- Changes in government policy
- Financial threats, bad debts, cash flow
Ensure you and your key staff are frequently reminded of your company's position in the market place with this attractive mouse pad. It's fully customizable to show your organization's strengths, weaknesses, opportunities and threats in the marketplace as a frequent daily reminder to those with company management responsibility.
Click on the image of the mousepad below and start customizing your mousepad today.
Your Business SWOT on a Mousepad
